{"id":3376,"date":"2015-07-08T06:00:51","date_gmt":"2015-07-08T10:00:51","guid":{"rendered":"http:\/\/foodtruckr.wpenginepowered.com\/?p=3376"},"modified":"2026-03-23T18:26:00","modified_gmt":"2026-03-24T01:26:00","slug":"fs037-cultivate-awesome-brand-steven-king-pops","status":"publish","type":"post","link":"https:\/\/mobilefoodalliance.com\/wordpress\/3376\/","title":{"rendered":"FS037: How to Cultivate an Awesome Brand &#8211; with Steven from King of Pops"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FS037: How to Cultivate an Awesome Brand \u2013 with Steven from King of Pops\" width=\"750\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/NX1oZusitt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>Today&#8217;s guest has made a big splash in his\u00a0Atlanta community, thanks to some\u00a0wildly popular ice pops\u00a0and one stunning brand.<\/p>\n<p>The team behind King of Pops knows how to make an impression. They&#8217;ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and passion for creating great pops.<\/p>\n<p>Steven Carse is with me today to share some of his strategies for\u00a0keeping customers coming back, leveraging social media and local press, and\u00a0building a loyal following.<\/p>\n<p>King of Pops&#8217;s creative approach to their business is something every FoodTruckr needs to hear. Let&#8217;s get to it!<\/p>\n<h3>Links and resources from the show:<\/h3>\n<ul>\n<li>King of Pops<\/li>\n<li>King of Pops on <a href=\"https:\/\/www.facebook.com\/kingofpops\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and Twitter<\/li>\n<\/ul>\n<p><a href=\"http:\/\/traffic.libsyn.com\/foodtruckr\/37_FS037-_Steven_of_King_of_Pops.mp3\" target=\"_blank\" rel=\"noopener\"><em>Right click and save-as to download the podcast MP3 file<\/em><\/a><\/p>\n<h2>Thanks for listening, and if you enjoyed it&#8230;<\/h2>\n<p><span style=\"color: #545454;\">Please leave a rating and review on iTunes, and share this podcast with your friends and family. Thanks for joining me, and I\u2019ll see you in the next episode of The FoodTruckr School Podcast!<\/span><\/p>\n<p>Image credit: <a href=\"https:\/\/www.flickr.com\/photos\/wfperkins\/8069133071\/\" target=\"_blank\" rel=\"noopener\">William Frank Fox<\/a><\/p>\n<p><strong>Note:<\/strong>\u00a0This article is based on a podcast recorded in 2015. Some of the business owners we spoke to at the time are no longer in business. While the insights remain valuable, keep in mind that some details may have changed.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s guest has made a big splash in his\u00a0Atlanta community, thanks to some\u00a0wildly popular ice pops\u00a0and one stunning brand. The team behind King of Pops knows how to make an impression. They&#8217;ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and&hellip; <a class=\"more-link\" href=\"https:\/\/mobilefoodalliance.com\/wordpress\/3376\/\">Continue reading <span class=\"screen-reader-text\">FS037: How to Cultivate an Awesome Brand &#8211; with Steven from King of Pops<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/posts\/3376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/comments?post=3376"}],"version-history":[{"count":4,"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/posts\/3376\/revisions"}],"predecessor-version":[{"id":25970,"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/posts\/3376\/revisions\/25970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/media\/3380"}],"wp:attachment":[{"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/media?parent=3376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/categories?post=3376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobilefoodalliance.com\/wordpress\/wp-json\/wp\/v2\/tags?post=3376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}