FS031: The Community You Build Through Food – with Shiel Worcester of Jam Bakery

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Correction from the Editor: During the interview, Pat mistakenly said that Shiel Worcester is from Richmond, Virginia, and that her website is jam-bakery.com. Shiel is actually from Richmond, Vermont. We apologize for the incorrect information.

Shiel Worcester has a passion for building community through food. But Shiel doesn’t just feed her Vermont community—she’s building her business with them, gathering locally-sourced ingredients and connecting with local farmers along the way.

After a successful Kickstarter campaign, Shiel took her passion for baking on the road with Jam Bakery, serving up a seasonal menu of pies and pastries. In this episode, you’ll here more on how she used crowdfunding to kick off her food truck journey and the challenges she faced turning her part-time passion into a full-time business. Shiel also has some excellent advice for food truckers who want to source their ingredients locally.

Sound sweet? Check out what Shiel has to say about building a food truck with and for your community.

Links and resources from the show:

• Jam Bakery
• Jam Bakery on Facebook and Instagram
• Jam Bakery Kickstarter

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Image credit: Jam Bakery

Note: This article is based on a podcast recorded in 2015. Some of the business owners we spoke to at the time are no longer in business. While the insights remain valuable, keep in mind that some details may have changed.